RSS What Is Your “Why”?

"If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears." - Simon Sinek

I recently completed a tour of our offices in Seattle, Portland and Eugene, where I shared a TED video by Simon Sinek. My reason for choosing this video was to educate my colleagues and to inspire a sense of motivation for the year. For those of you not familiar with TED (Technology, Entertainment, and Design), it is a nonprofit devoted to sharing “ideas worth spreading.” Their hosted conferences are led by individuals who have developed remarkable ideas on a wide-ranging list of topics.

In his presentation at the Puget Sound TEDx, Sinek explains that great leaders can inspire action only when they understanding the “why” of their business. He goes into much more detail in his book, which I highly recommend – Start with Why: How Great Leaders Inspire Everyone to Take Action.

When you think about your company’s goals and purpose, you probably know “what” you do and “how” you do it. However very few individuals know “why” they do what they do, or “why” their organization exists. I can’t help but share with all of you, my blog readers, the impact it can have on you and your organization. Please take a few minutes to watch his video (below).

I am convinced that all leaders should understand and prioritize this message. For me, a big take-away is that if you figure out the “why” of your organization, you will retain employees who all share the same “why.” You will also attract customers and create a strong organizational legacy.

Another take-away I agree with very strongly is that anyone can be in positions of authority, but it is those who inspire us to achieve great things who are truly “leaders.”

In feedback I received, I was told that the video renewed motivation in many of my colleagues – to look at their work, and our organization, differently. They now realize why they work so hard to create such differentiated value for our clients, and for one another. Most importantly, and this goes to the message I shared during my presentations, they don’t work hard because our organization demands it, but because they want to.

Many of my colleagues read this blog and I would like to encourage all who are motivated to add your thoughts in the comments below. What do you think? Do you agree with Sinek’s message? I hope to start a dialogue, so bring on the comments!

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Home About Archive Mitch HagstromMitch Hagstrom
Executive Vice President
Chief Banking Officer
Pacific Continental Bank

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