RSS Why Executives Should Embrace Social Media

A new poll of 400 Canadian business leaders shows they have decidedly mixed feelings about social media. I thought I would offer my own perspective, although I have a way to go before I can claim any level of personal proficiency on the matter.

That being understood, I think executives of the future must become knowledgeable, if not experts, about how it impacts the franchise value of their organization. It doesn’t take a rocket scientist to see that social media is impacting how employees and customers communicate. I understand why the executives surveyed may be concerned about how their employees use social media. The potential audience is vast and it is likely that personal views being voiced are different than the boss’ view.

However, we should all realize that the genie is out of the proverbial bottle because this technology is here to stay. I believe successful executives will find a way to embrace these rapidly evolving technologies and make it their own personal playground.

Consider the following benefits of social media, mentioned in the Yahoo! Finance article. Each of these outcomes will be a significant differentiator between you and your competitors.

  1. Increased brand awareness
  2. Recruit new talent
  3. Gain a deeper understanding of clients
  4. Get new business and growing your franchise
  5. More opportunities to network

I find that the most enlightened organizations must inspire success, and to do so they need to communicate effectively and be positively engaged with clients as often as possible. Social media gives us all the opportunity to do that.

Now, I am inspired to get much more knowledgeable on the subject of social media. If you and I are LinkedIn contacts, consider yourself forewarned that I will be reaching out to you!

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One Response to “Why Executives Should Embrace Social Media”

  1. Ross Good says:

    Mitch,
    I think you hit the nail on the head with your last remark about reaching out to your LinkedIn connections. Like most things in life, you have to participate in order to see results. It is one thing to invite people to join and it is another thing to acknowledge them. Social media can be a very powerful tool, whether it is an executive or a small business. But if you don’t use it is just another link.

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Home About Archive Mitch HagstromMitch Hagstrom
Executive Vice President
Chief Banking Officer
Pacific Continental Bank

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