RSS Vision Required for Taking Your Game to the Next Level

For my blog posting on January 5, 2011, I discussed the role your team plays in taking your organization to the next level. In today’s article, I will share my perspective on the  importance of effectively communicating your vision and the desired results of said vision to your team.

At various times throughout my career, executive management has asked that employees change their individual and collective behaviors in order to achieve greater organizational success. This type of request is, of course, absolutely appropriate when such change is required. Unfortunately, what’s often missing is management’s “big picture” vision. I’ve participated in corporate retreats where more time was spent discussing processes rather than possibilities. At one particular retreat, several bank officers spent what seemed like an inordinate amount of time talking about the “tools” of our trade. (Yes, “business tools”  are important, but they serve neither to inspire nor to empower.)

Now, don’t get me wrong; I think the idea behind the retreat topic was great. It enabled our officers to consider the important foundational aspects of our business and discuss how we might do things better. The unfortunate outcome of this retreat, however,  was that employees did not leave with any level of inspiration or empowerment. We drilled into the process details without understanding what the big picture vision entailed. Nor did we discuss or brainstorm where the opportunities existed to help us achieve the vision. Articulating the game that needs to be played, who you’re playing against, and how you plan to win the game is much more important than discussing the various resources available at your disposal.

Imagine the inspiration that could have been gained if the discussion had been more about gaining market share by significantly improving turnaround time on client requests or improving overall client experiences.  This type of top-level vision details the game (gain market share), and how we are going to win it (improve customer experiences). While the vision does not address the “who you’re playing against,” a related tactic of this vision might have been to target one or two competitors who may be particularly susceptible to your enhanced service strategy. With a vision like this, it’s plausible for team members to become more inspired because they could see themselves as part of the new solution. And once inspired, they may feel more empowered to improve their knowledge and  skill sets or improve their time management skills in order to achieve the goals behind the vision.

What I know to be true is that your team members want to be inspired and they want to be led by individuals who trust them to perform at the highest level possible. Creating a vision for your employees of where you plan to take your organization and then allowing them — entrusting them — to create the roadmap will help you reach your new level faster. After all, an organization is only as strong as the least inspired and least empowered team members allow us to be!

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Home About Archive Mitch HagstromMitch Hagstrom
Executive Vice President
Chief Banking Officer
Pacific Continental Bank

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